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What’s blue got to do with it?

The third Monday of January
is called Blue Monday – the saddest day of the year.

But what’s blue got to do with it?

Is blue in any way a sad colour?
Is a clear sky melancholic?
Are eyes the colour of the sea not mesmerising?
Aren’t your happiest memories set against a blue background?

Join the #SaveTheBlue
movement and share our manifesto to tell the world
that blue is anything but sad.

And that no Monday needs to be depressing… or cold… if you don’t want it to be.


The creator of Blue Monday, Cliff Arnall himself.


His reasons will surprise you.

The psychologist, Cliff Arnall, calculated the saddest day of the year using variables
such as lack of holidays, debts or the cold… But,

do you think happiness can be calculated?